How To Gain And Lose Facebook Friends: Infographic

The best way to add Facebook friends? Actually knowing the people helps. The quickest way to lose Facebook friends? Offensive comments.

Those were the findings of a survey of 1,865 Facebook users by Nielsen McKinsey’s NM Incite unit, which also cited solicitation comments, depressing comments, too many friends, and updating too much or too little as reasons for defriending.

Readers: Have you ever defriended someone on Facebook, and was it for the reasons below?

*Methodology: NM Incite, State of Social Media Survey (April 2011). NM Incite’s ‘State of Social Media Survey’ is based on a representative sample of 1,865 adult (18+) social media users who were recruited from the Nielsen Online Panel to take an online survey. “Social media user” is defined as participating, talking, and networking online through various platforms to share information and resources. This includes Internet forums, blogs, Facebook, Twitter, video sharing, consumer rating and other social networking websites. The survey fielded from Sep 31 to Dec 14th.